Enjeux contemporains en gestion stratégique, ventes exceptionnelles couverture rigide par Phillips, Paul; Mou...

Product Name: Enjeux contemporains en gestion stratégique, ventes exceptionnelles couverture rigide par Phillips, Paul; Mou...
Book Title：Contemporary Issues in Strategic ventes exceptionnelles Management ISBN：9781138939639
Contemporary Issues in Strategic Management, Hardcover by Phillips, Paul; Moutinho, Luiz, ISBN 1138939633, ISBN-13 9781138939639, Brand New, Free P&P in the UK

Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management.

Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.

Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.

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